CATINELLA was launched January 2016 by Robyn Catinella.

Robyn spent 6 years working as Director PR & Sales for ELLERY, managing the label’s global press and sales strategy, as well as overseeing all partnerships and licensee agreements. In this period, Robyn achieved exponential success in positioning ELLERY as the Australian luxury brand of the moment, and transitioning the label from the MBFWA runway, to the global platform of the official Paris fashion week calendar.

Prior to ELLERY, Robyn spent 5 years as Sales and Press Director at EVH, a communication, sales & digital agency with fashion & lifestyle clients. In this time she managed an extensive list of leading International and Australian clients, including MaxMara, Sportmax, Lisa Maria Fernandez, Prism, Ellery, Alex Perry and Christopher Esber.

Robyn also managed Press and Communications for leading Australian designer, Collette Dinnigan, managing all aspects of PR for the brand globally, including executing multiple Paris Fashion Week shows, and managing international sales.

Robyn has extensive retail experience, having worked as a General Manager of Cactus Jam.  She was responsible with developing the multi label boutique across nine stores, whilst managing all press and events.

Robyn has created an established and talented team around her at CATINELLA, leading her staff of skilled and creative minds has become a rewarding experience.

“My work is incredibly rewarding because you’re helping turn a creative vision in to a profitable business, whilst also making a designer’s dream come true, and you’re doing it collaboratively”.
— Robyn Catinella